Learn the complete system behind formulation briefs, contract manufacturing, compliance, packaging, costing, branding, Shopify and scaling a profitable skincare, haircare, cosmetics, fragrance or wellness brand.
Created by founders with 12+ years of consumer brand and D2C experience who have built their own brand and helped 50+ consumer brands grow.
Practical frameworks, live assignments and ready-to-use templates.
This programme teaches the systems required to build and scale a beauty and personal care brand. Business results depend on execution, product, investment and market conditions.
Secure your seat before the live sessions begin.
Learn what works, avoid costly mistakes, and build your way into the successful 1%.
Build through a system. Not trial and error.
A five-stage operating system designed to help beauty and personal care founders move from an idea or struggling brand towards a structured, profitable and scalable business.
Beauty category, skin/hair concern and hero SKU defined with a measurable revenue model.
Formulation brief, contract manufacturing, stability testing, packaging and margin decisions.
Brand story, claims, label design, Shopify structure and journey engineered for conversion.
Content, ads, beauty creators and measurement combined into a repeatable acquisition system.
Replenishment, retention, marketplaces and a 90-day roadmap toward ₹1 crore monthly revenue.
Monday to Friday · 10:00 AM – 12:00 PM IST · Each day focuses on one essential system and ends with practical documents you can use for your own brand.
Choose the right beauty category, concern-led customer and hero SKU with a unit-economics model that can fund growth.
Leave with a validated category, concern-led customer, hero SKU and a measurable unit-economics model.
Deliverables: Beauty Opportunity Map · Concern-Led Customer Canvas · Competitor Price Architecture · Hero-SKU Plan · Revenue & Unit-Economics Calculator.
Convert a product idea into a manufacturable, stable and legally compliant beauty SKU with protected margins.
Leave with a formulation brief, manufacturer shortlist, compliant label plan and a full costing sheet.
Deliverables: Formulation Brief · Manufacturer Comparison Sheet · Packaging Spec · Label & Compliance Checklist · Product Costing Sheet.
Build a credible beauty brand with a conversion-focused Shopify store, compliant claims and a retention loop.
Leave with a brand system, Shopify wireframe and customer-journey map built for beauty conversion.
Deliverables: Brand Positioning Statement · Visual Identity Direction · PDP & Homepage Wireframe · Launch Offer Stack · Shoot Brief · Retention Flow Map.
Design a repeatable acquisition system across content, Meta ads, beauty creators and marketplaces.
Leave with a launch calendar, ad-account structure, creator plan and KPI dashboard.
Deliverables: 30-Day Launch Calendar · 10 Ad Hooks · Creative Testing Matrix · Meta Ads Structure · Creator Outreach Template · Marketing KPI Dashboard.
Connect range, inventory, retention and operations into a 90-day roadmap for sustainable scale.
Leave with a 90-day roadmap, inventory system and founder KPI dashboard for scale.
Deliverables: 90-Day Growth Roadmap · Monthly Revenue Target Sheet · Batch & Replenishment System · Retention Plan · Founder KPI Dashboard · Scale-Readiness Audit.
Download the full 5-day curriculum as a PDF.
Map the beauty category, concern-led customer and price architecture to select a winning hero SKU.
A real beauty brand foundation — model to formulation to manufacturing to compliance to a live D2C store.
The course breaks the revenue target into average order value, daily orders, website conversion, customer-acquisition cost and repeat purchases.
Participants will calculate a personalised revenue model based on their own category, pricing and margins.
Everything you need to move from a brand idea to a structured launch blueprint — at a limited-time launch price.
The course is led by founders with over 12 years of practical experience across consumer brands, sourcing, manufacturing, operations, branding, ecommerce and digital growth.
Co-Founder & Course Mentor
NIFT Graduate · Fashion Founder · Brand Strategist · 12+ Years of Experience
Co-Founder & Course Mentor
NIFT Batch Topper · Postgraduate from IMM · 12+ Years in Fashion & Textiles
Learn what actually works, what fails, and what to avoid.
The programme is led by founders with real consumer brand experience, industry recognition, public speaking exposure, and hands-on D2C brand-building success.
Honoured for shaping youth-first brand narratives and building fashion communities that drove real engagement and loyalty.
Recognised as a role model for young entrepreneurs building businesses with purpose, creativity, and resilience.
Featured for scaling a bootstrapped fashion label into a multi-crore D2C brand through product-led growth.
Invited to share the founder journey with business leaders, policymakers, and emerging entrepreneurs.
Awarded for building a self-reliant Indian fashion brand rooted in local manufacturing and Make-in-India values.
Celebrated for leadership in building a women-led fashion business and inspiring the next generation of founders.
Called back to academia as a guest of honour to mentor MBA students on brand building and D2C strategy.
Final call
Join the five-day live programme and create a practical roadmap for building and scaling your beauty and personal care brand.
Actives, INCI lists, pH, emulsions, serums, surfactants, fragrance notes, shelf life, stability and patch testing.
Category gap, concern-led persona, price positioning, naming, identity system, claim storytelling and beauty category differentiation.
Contract manufacturer (third-party) selection, MOQ negotiation, sample rounds, batch production, packaging sourcing, costing and margin control.
Shopify structure, ingredient-led PDPs, before/after proof, reviews, routine bundles, subscriptions, retention and customer journey.
CDSCO cosmetic licence basics, Legal Metrology labelling, claim compliance, shoot planning, PDP copy, shipping and COD readiness.
D2C growth, Nykaa/Amazon/Myntra Beauty readiness, performance marketing, CAC, ROAS, retargeting and first 100 orders strategy.
We share direct connects of these industry vendors with you so you can start building your supply chain from day one — from raw actives to a finished, labelled and sealed retail unit.
Fill in your details and our team will reach out with next steps for the batch starting Monday, 10 August 2026.
Yes, this is a live online programme conducted from Monday to Friday, 10 AM to 12 PM IST.
Skincare, haircare, colour cosmetics, fragrance, bath and body, men’s grooming, baby care and wellness/ayurvedic personal care.
Yes. You get a vendor database across contract manufacturers, formulation labs, packaging, labelling, testing labs, logistics and ecommerce support.
Yes, session recordings will be provided.
This course includes an introduction to launch, D2C growth, marketplace scaling, and performance marketing. A separate advanced marketing and scaling course will be launched later.
No. The programme is built for founders, creators and entrepreneurs who want practical clarity on formulation, compliance and business before starting.
Yes. You will learn the structure, ingredient-led product pages, CRO elements and launch checklist needed for a beauty Shopify store.
You will understand formulation briefs, manufacturer communication, MOQs, costing, sampling, testing and licensing so you can start conversations with clarity.
