
Praween Kr
Co-Founder & Course Mentor
NIFT Graduate · Fashion Founder · Brand Strategist · 12+ Years of Experience
- Recognised Among the 50 Most Influential Marketers
- Honoured by CII and Industry Institutions
Learn the complete system behind product development, sourcing, costing, branding, Shopify, marketing and scaling a profitable fashion brand.
Created by founders with 12+ years of fashion and D2C experience who have built their own brand and helped 50+ consumer brands grow.
Practical frameworks, live assignments and ready-to-use templates.
This programme teaches the systems required to build and scale a fashion brand. Business results depend on execution, product, investment and market conditions.



Secure your seat before the live sessions begin.
Learn what works, avoid costly mistakes, and build your way into the successful 1%.

Build through a system. Not trial and error.
A five-stage operating system designed to help fashion founders move from an idea or struggling brand towards a structured, profitable and scalable business.
Category, customer and hero product defined with a measurable revenue model.
Fabric, fit, sampling, manufacturing, costing and margin decisions that scale.
Brand story, Shopify structure and customer journey engineered for conversion.
Content, ads, creators and measurement combined into a repeatable acquisition system.
Retention, inventory, ops and a 90-day roadmap toward ₹1 crore in monthly revenue.
Monday to Friday · 10:00 AM – 12:00 PM IST · Each day focuses on one essential system and ends with practical documents you can use for your own brand.
Use category mapping, trend forecasting and pricing architecture to choose a customer, hero style and revenue model that can actually work.
Leave with a validated customer segment, category whitespace, hero-SKU plan and a measurable unit-economics model.
Deliverables: Brand Opportunity Map · Customer Psychographic Canvas · Competitor Price Architecture · Hero-SKU Plan · Revenue & Unit-Economics Calculator.
Translate an idea into a manufacturable product by mastering fabric science, garment construction, tech packs, sampling and costing.
Leave with a production-ready collection plan, costing sheet and manufacturer brief that protects margin.
Deliverables: Collection Plan · Tech Pack Template · Product Costing Sheet · Vendor Brief · Sample Approval & QC Checklist.
Build a credible fashion brand with a conversion-focused Shopify store, strong identity system and post-purchase retention loop.
Leave with a brand system, Shopify wireframe and customer-journey map built to convert.
Deliverables: Brand Positioning Statement · Visual Identity Direction · Homepage & PDP Wireframe · Launch Offer Stack · Campaign Shoot Brief · Retention Flow Map.
Design and execute a repeatable customer-acquisition system using content, paid ads, creators and data.
Leave with a launch calendar, ad-account structure and KPI dashboard to acquire customers profitably.
Deliverables: 30-Day Launch Calendar · 10 Ad Hooks · Creative Testing Matrix · Meta Ads Structure · Influencer Outreach Template · Marketing KPI Dashboard.
Connect product, inventory, retention and operations into a 90-day roadmap for sustainable scale.
Leave with a practical 90-day roadmap, inventory system and founder KPI dashboard for scale.
Deliverables: 90-Day Growth Roadmap · Monthly Revenue Target Sheet · Inventory Replenishment System · Retention Plan · Founder KPI Dashboard · Scale-Readiness Audit.
Download the full 5-day curriculum as a PDF.
Map TAM/SAM/SOM, psychographics and price architecture to select a winning category and hero SKU.
A real fashion brand foundation — model to product to sourcing to costing to a live D2C store.
The course breaks the revenue target into average order value, daily orders, website conversion, customer-acquisition cost and repeat purchases.
Participants will calculate a personalised revenue model based on their own category, pricing and margins.

Everything you need to move from a brand idea to a structured launch blueprint — at a limited-time launch price.
The course is led by founders with over 12 years of practical experience across fashion, textiles, sourcing, operations, branding, ecommerce and digital growth.

Co-Founder & Course Mentor
NIFT Graduate · Fashion Founder · Brand Strategist · 12+ Years of Experience

Co-Founder & Course Mentor
NIFT Batch Topper · Postgraduate from IMM · 12+ Years in Fashion & Textiles
Learn what actually works, what fails, and what to avoid.
The programme is led by founders with real fashion business experience, industry recognition, public speaking exposure, and hands-on D2C brand-building success.

Final call
Join the five-day live programme and create a practical roadmap for building and scaling your fashion brand.
Fabric, GSM, fit, silhouette, wash, print, trims, tech pack, sampling, MOQ, production, and quality control.
Brand concept, market gap, customer persona, price positioning, naming direction, identity system, storytelling, and category differentiation.
Vendor database, sourcing strategy, manufacturer communication, sampling process, production planning, costing, inventory, and margin control.
Shopify website structure, homepage design, product page conversion, trust-building, size guides, reviews, offers, retention, and customer journey.
Photoshoot planning, content preparation, product page copy, pre-launch checklist, customer support, shipping, return, and COD readiness.
A basic introduction to D2C growth, marketplace readiness, performance marketing, CAC, ROAS, retargeting, and first 100 orders strategy.
We share direct connects of these industry vendors with you so you can start building your supply chain from day one — from fibre to finished polybag.
Fill in your details and our team will reach out with next steps for the batch starting Monday, 10 August 2026.
Yes, this is a live online programme conducted from Monday to Friday, 10 AM to 12 PM IST.
No. It is suitable for streetwear, oversized T-shirts, athleisure, sportswear, kidswear, premium basics, and luxury T-shirt brands.
Yes, participants will get access to a vendor and resource database across fabric, manufacturing, printing, packaging, logistics, and ecommerce support.
Yes, session recordings will be provided.
This course includes an introduction to launch, D2C growth, marketplace scaling, and performance marketing. A separate advanced marketing and scaling course will be launched later.
No. This programme is designed for aspiring founders, students, creators, and entrepreneurs who want practical clarity before starting.
The programme will teach you the structure, pages, product content, CRO elements, and launch checklist needed for a fashion Shopify website.
You will understand the process, vendor communication, costing, sampling, MOQ, and production planning needed to start conversations and move forward with better clarity.