Next Live Cohort Starting Soon · Limited Seats Available
5-Day Live Online Programme

Build Your Fashion Brand with the ₹1 Crore SCALE Framework

Learn the complete system behind product development, sourcing, costing, branding, Shopify, marketing and scaling a profitable fashion brand.

Created by founders with 12+ years of fashion and D2C experience who have built their own brand and helped 50+ consumer brands grow.

Practical frameworks, live assignments and ready-to-use templates.

This programme teaches the systems required to build and scale a fashion brand. Business results depend on execution, product, investment and market conditions.

Fashion founder learning online
5 Live Implementation Sessions
Fashion-Specific Framework
90-Day Growth Roadmap
Built by alumni from
National Institute of Fashion Technology
Indian Institute of Management Calcutta
Next Batch Starts Soon

Monday, 10 August 2026 · 10:00 AM IST

Secure your seat before the live sessions begin.

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Don’t become part of the 0% of fashion brands that fail.

Learn what works, avoid costly mistakes, and build your way into the successful 1%.

Founders studying design
Why most brands struggle

A Brand Needs More Than a Logo.

01No clear positioning
02Wrong product selection
03Poor costing and margins
04Weak launch strategy
05No system to scale

Build through a system. Not trial and error.

One framework · Five business systems

The ₹1 Crore Fashion Brand SCALE Framework

A five-stage operating system designed to help fashion founders move from an idea or struggling brand towards a structured, profitable and scalable business.

S
Select the Right Market

Category, customer and hero product defined with a measurable revenue model.

C
Create a Profitable Product

Fabric, fit, sampling, manufacturing, costing and margin decisions that scale.

A
Assemble a Brand That Converts

Brand story, Shopify structure and customer journey engineered for conversion.

L
Launch the Sales Engine

Content, ads, creators and measurement combined into a repeatable acquisition system.

E
Expand and Scale

Retention, inventory, ops and a 90-day roadmap toward ₹1 crore in monthly revenue.

SCALE Framework · Curriculum

Five Days. Five Systems. One Complete Fashion Brand Roadmap.

Monday to Friday · 10:00 AM – 12:00 PM IST · Each day focuses on one essential system and ends with practical documents you can use for your own brand.

Day 1 — S: Select
Select a Winning Fashion OpportunityA brand cannot scale without a defined TAM/SAM/SOM, sharp customer psychographics and a unit-economics model that funds growth.
Core topic

Use category mapping, trend forecasting and pricing architecture to choose a customer, hero style and revenue model that can actually work.

Market & Customer
  • Whitespaces mapping and fashion category selection
  • TAM / SAM / SOM and market penetration analysis
  • Trend forecasting, seasonal colour stories and demand signals
  • Consumer psychographics, Jobs-to-be-Done and buying behaviour
  • Price elasticity and willingness-to-pay analysis
Positioning & Product
  • Brand architecture, value proposition and differentiation vector
  • Positioning statement, USP and reason-to-believe
  • Hero-SKU selection and first-collection architecture
  • Style-SKU matrix, assortment depth vs breadth
  • MRP architecture and channel pricing strategy
Revenue Model
  • ₹1 crore monthly revenue mathematics
  • AOV, daily order velocity and contribution margin
  • LTV/CAC ratio, payback period and cohort unit economics
  • Break-even analysis and cash-flow sensitivity
  • Personalised revenue model for your category
Why it matters

Leave with a validated customer segment, category whitespace, hero-SKU plan and a measurable unit-economics model.

Industry reality

Deliverables: Brand Opportunity Map · Customer Psychographic Canvas · Competitor Price Architecture · Hero-SKU Plan · Revenue & Unit-Economics Calculator.

Day 2 — C: Create
Create the Product and Profit EngineSales cannot save a product with the wrong fabric, fit, construction or costing. Margins are made at the design and sourcing stage.
Core topic

Translate an idea into a manufacturable product by mastering fabric science, garment construction, tech packs, sampling and costing.

Product Development
  • Fabric construction: knit vs woven, yarn count, GSM and blends
  • Sustainable fibres: BCI cotton, recycled polyester, Tencel/lyocell
  • Silhouettes, fits, measurements and size grading
  • Garment washes, finishes and surface techniques
  • Collection planning and SKU-width/depth strategy
Sourcing & Production
  • Tech-pack anatomy, spec sheets and Bill of Materials (BOM)
  • Sample stages: proto, fit, pre-production and gold seal
  • Vendor capability audit and manufacturer selection
  • CMTP vs FOB, MOQ negotiation and lead-time planning
  • AQL-based quality control, shade banding and colour-fastness tests
Costing & Margins
  • Fabric consumption, marker efficiency and trims/notions costing
  • Landed cost: labour, freight, duty and packaging
  • Pricing architecture, gross margin and contribution margin
  • Working-capital cycle and inventory holding cost
  • True unit economics and margin protection levers
Why it matters

Leave with a production-ready collection plan, costing sheet and manufacturer brief that protects margin.

Industry reality

Deliverables: Collection Plan · Tech Pack Template · Product Costing Sheet · Vendor Brief · Sample Approval & QC Checklist.

Day 3 — A: Assemble
Assemble a Brand That ConvertsA product becomes a brand when its identity, store experience and customer journey remove friction and build desire.
Core topic

Build a credible fashion brand with a conversion-focused Shopify store, strong identity system and post-purchase retention loop.

Brand Identity
  • Brand pyramid, positioning statement and tone of voice
  • Naming architecture, logo lockups and visual identity system
  • Colour psychology, typography hierarchy and brand guidelines
  • Packaging dieline, care labels, hangtags and unboxing experience
  • Brand storytelling and founder narrative
Shopify & Conversion
  • Shopify theme selection and collection taxonomy
  • Homepage hierarchy and above-the-fold CTA design
  • High-converting PDP structure, size charts and fit guides
  • Trust badges, reviews, payment gateways and COD
  • Checkout optimisation and mobile conversion levers
Content & Journey
  • Flat-lay, ghost-mannequin and editorial photography direction
  • Campaign shoot brief and AI-assisted campaign imagery
  • Launch offers, bundles and scarcity triggers
  • Welcome flow, abandoned-cart recovery and post-purchase upsells
  • WhatsApp/email automation and UGC seeding strategy
Why it matters

Leave with a brand system, Shopify wireframe and customer-journey map built to convert.

Industry reality

Deliverables: Brand Positioning Statement · Visual Identity Direction · Homepage & PDP Wireframe · Launch Offer Stack · Campaign Shoot Brief · Retention Flow Map.

Day 4 — L: Launch
Launch the Sales and Marketing EngineA brand cannot scale through random posting. It needs a GTM plan, paid-acquisition structure and measurement system.
Core topic

Design and execute a repeatable customer-acquisition system using content, paid ads, creators and data.

Launch Plan & Content
  • GTM strategy, pre-launch waitlist and teaser campaign
  • 30-day content calendar with founder-led storytelling
  • Content pillars, hook-rate and thumb-stop ratio
  • Product seeding, influencer outreach and PR kit
  • UGC, affiliate and community-led distribution
Ads & Creatives
  • Meta Ads structure: TOFU, MOFU and BOFU campaigns
  • Audience layering, lookalikes and custom audiences
  • Pixel + CAPI events, attribution windows and frequency cap
  • Creative testing matrix, catalog ads and dynamic creative
  • Retargeting sequences and abandoned-cart recovery
Measurement
  • CAC, blended ROAS, POAS, MER and conversion rate
  • CTR, CPC, CPM, AOV and purchase intent signals
  • Daily/weekly marketing dashboards and cohort reporting
  • Reading numbers like a founder, not a marketer
Why it matters

Leave with a launch calendar, ad-account structure and KPI dashboard to acquire customers profitably.

Industry reality

Deliverables: 30-Day Launch Calendar · 10 Ad Hooks · Creative Testing Matrix · Meta Ads Structure · Influencer Outreach Template · Marketing KPI Dashboard.

Day 5 — E: Expand
Expand Towards ₹1 Crore in Monthly Revenue₹1 crore monthly revenue requires SKU-level profitability, inventory discipline, retention and operational leverage.
Core topic

Connect product, inventory, retention and operations into a 90-day roadmap for sustainable scale.

Scale Levers
  • Traffic, conversion, AOV and repeat-purchase rate levers
  • Hero-SKU scaling and SKU rationalisation
  • Identifying winning products and margin expansion
  • Attribution and incrementality basics
Inventory & Retention
  • Sell-through rate, weeks of cover and inventory turnover
  • GMROI, open-to-buy, reorder point and safety stock
  • Dead-stock liquidation and markdown strategy
  • Bundles, upsells, cross-sells and loyalty mechanics
  • CLV, NPS and RFM-based retention segmentation
Operations & Roadmap
  • Return/exchange SLA and customer-support SOPs
  • COD reconciliation, payment gateways and 3PL/warehousing
  • Marketplace onboarding: Myntra, Ajio, Amazon, Nykaa Fashion
  • B2B/distributor margin, MRP/WSR architecture and GST basics
  • 90-day OKR roadmap and founder KPI dashboard
Why it matters

Leave with a practical 90-day roadmap, inventory system and founder KPI dashboard for scale.

Industry reality

Deliverables: 90-Day Growth Roadmap · Monthly Revenue Target Sheet · Inventory Replenishment System · Retention Plan · Founder KPI Dashboard · Scale-Readiness Audit.

Prefer to read it offline?

Download the full 5-day curriculum as a PDF.

Outcomes

5 Days. 5 Clear Outcomes.

Day 1 · S · Outcome

Select · Winning Opportunity

Map TAM/SAM/SOM, psychographics and price architecture to select a winning category and hero SKU.

TAM/SAM/SOM · Psychographics · Unit economics

A real fashion brand foundation — model to product to sourcing to costing to a live D2C store.

The maths of ₹1 crore / month

₹1 Crore Is a Business Model, Not a Motivational Statement.

The course breaks the revenue target into average order value, daily orders, website conversion, customer-acquisition cost and repeat purchases.

Average Order Value
₹2,000
5,000 monthly orders
≈ 167 daily orders
Average Order Value
₹3,000
≈ 3,334 monthly orders
≈ 111 daily orders
Average Order Value
₹5,000
2,000 monthly orders
≈ 67 daily orders

Participants will calculate a personalised revenue model based on their own category, pricing and margins.

Investment

Join The Online Course

Everything you need to move from a brand idea to a structured launch blueprint — at a limited-time launch price.

Gen Next Brands Online Fashion Brand Launch Programme
₹14,500₹5,999
Limited-Time Launch Offer
  • 5 live online classes
  • 10+ hours learning
  • Vendor database access
  • Recordings included
  • Templates and worksheets included
  • Certificate of participation
This is a limited-time launch offer for the upcoming batch. The price may increase for future batches.
Offer Ends · Batch Starts
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Meet Your Course Mentors

Learn From Founders Who Have Built and Scaled Fashion Brands

The course is led by founders with over 12 years of practical experience across fashion, textiles, sourcing, operations, branding, ecommerce and digital growth.

Portrait of Praween Kr, Co-Founder and Course Mentor at Gen Next Brands
Brand Strategy, Digital Marketing & AI

Praween Kr

Co-Founder & Course Mentor

NIFT Graduate · Fashion Founder · Brand Strategist · 12+ Years of Experience

Recognition
  • Recognised Among the 50 Most Influential Marketers
  • Honoured by CII and Industry Institutions
Portrait of Sindhuja K, Co-Founder and Course Mentor at Gen Next Brands
Fashion Business, Sourcing & Operations

Sindhuja K

Co-Founder & Course Mentor

NIFT Batch Topper · Postgraduate from IMM · 12+ Years in Fashion & Textiles

Recognition
  • Women Entrepreneur of the Year — 2022
  • Recognised by CII

We’re not business coaches — we’re founders with 12+ years in design, management, fashion, and D2C. We’ve scaled our own brand and helped 250+ others grow.

Learn what actually works, what fails, and what to avoid.

Recognition

Founder Credibility, Awards & Recognition

The programme is led by founders with real fashion business experience, industry recognition, public speaking exposure, and hands-on D2C brand-building success.

Most Influential Global Youth Marketing certificate
2018
01

Most Influential Global Youth Marketing

Honoured for shaping youth-first brand narratives and building fashion communities that drove real engagement and loyalty.

Young Inspiration India certificate
2019
02

Young Inspiration India

Recognised as a role model for young entrepreneurs building businesses with purpose, creativity, and resilience.

In Media — Scaled Our In-House Brand to ₹20Cr+ certificate
2020
03

In Media — Scaled Our In-House Brand to ₹20Cr+

Featured for scaling a bootstrapped fashion label into a multi-crore D2C brand through product-led growth.

Addressing Business Leaders at Young Indian certificate
2021
04

Addressing Business Leaders at Young Indian

Invited to share the founder journey with business leaders, policymakers, and emerging entrepreneurs.

Atmanirbhar Bharat Award certificate
2022
05

Atmanirbhar Bharat Award

Awarded for building a self-reliant Indian fashion brand rooted in local manufacturing and Make-in-India values.

Women Entrepreneur of the Year certificate
2022
06

Women Entrepreneur of the Year

Celebrated for leadership in building a women-led fashion business and inspiring the next generation of founders.

Guest of Honour at MBA University certificate
2024
07

Guest of Honour at MBA University

Called back to academia as a guest of honour to mentor MBA students on brand building and D2C strategy.

Final call

Stop Guessing. Start Building with the SCALE Framework.

Join the five-day live programme and create a practical roadmap for building and scaling your fashion brand.

5-Day Live Cohort

Starts Monday, 10 August 2026 · 10 AM – 12 PM IST.

Live Online Classes

Interactive Zoom sessions with the founders.

Vendor Database

Direct connects with vetted manufacturers.

Templates Included

Costing, tech pack & launch playbooks.

Built by Alumni

From NIFT & IIM Calcutta founders.

Apply Now
· Starts Monday, 10 August 2026
· 10 AM – 12 PM IST
· Monday to Friday
Who is it for?

Built for Fashion Founders at Every Stage

01

First-Time Fashion Founders

You are preparing to launch and want a proven, step-by-step system before spending on inventory.

02

Existing Clothing-Brand Owners

You have a live brand but need clarity on product, sales or scaling to unlock the next stage.

03

Streetwear & T-Shirt Brands

Build a bold identity with the right fabric, fit, drop strategy and margins that protect scale.

04

Kidswear & Loungewear Brands

Learn safe fabrics, sizing systems and category-specific product and manufacturing nuances.

05

Sportswear & Activewear Brands

Understand performance fabrics, fits and factories built for active and premium categories.

06

Designers, Creators & Family Businesses

Turn design skill, audience or a legacy business into a modern, conversion-focused D2C brand.

Core learning pillars

What You Will Learn Inside The Programme

01

Fashion Product Knowledge

Fabric, GSM, fit, silhouette, wash, print, trims, tech pack, sampling, MOQ, production, and quality control.

02

Brand Strategy & Positioning

Brand concept, market gap, customer persona, price positioning, naming direction, identity system, storytelling, and category differentiation.

03

Vendor & Manufacturing System

Vendor database, sourcing strategy, manufacturer communication, sampling process, production planning, costing, inventory, and margin control.

04

Website & D2C Commerce

Shopify website structure, homepage design, product page conversion, trust-building, size guides, reviews, offers, retention, and customer journey.

05

Launch Readiness

Photoshoot planning, content preparation, product page copy, pre-launch checklist, customer support, shipping, return, and COD readiness.

06

Introduction to Growth

A basic introduction to D2C growth, marketplace readiness, performance marketing, CAC, ROAS, retargeting, and first 100 orders strategy.

What you get

Everything You Need To Build A Brand — Content Worth ₹15,000 Included In The Course

5 live online classes
10+ hours of structured learning
Session recordings
Vendor database access
Fashion brand launch workbook
Brand positioning worksheet
First collection planning sheet
Fabric selection checklist
Basic tech pack format
Vendor inquiry message format
Sampling checklist
Costing calculator
MOQ comparison sheet
Product range planning sheet
Shopify website launch checklist
Product page copy framework
Marketplace readiness checklist
Photoshoot planning checklist
Basic launch calendar
Founder self-review checklist
Certificate of participation
Programme outcomes

By The End Of This Programme, You Will Have Clarity On

01Your fashion brand positioning
02Your target customer
03Your first product category
04Your first collection structure
05Your fabric and GSM direction
06Your vendor communication process
07Your costing and pricing logic
08Your first batch inventory planning
09Your Shopify website structure
10Your product page content structure
11Your launch readiness checklist
12Your basic D2C and marketplace growth direction
Supply chain access

A vetted manufacturer network from day one

We share direct connects of these industry vendors with you so you can start building your supply chain from day one — from fibre to finished polybag.

Spinning mill
Knitting unit
Dyeing unit
Compacting unit
Washing unit
Spinning mill
Knitting unit
Dyeing unit
Compacting unit
Washing unit
Printing unit
Rotary printing unit
DTF printing unit
Embroidery unit
Cutting unit
Printing unit
Rotary printing unit
DTF printing unit
Embroidery unit
Cutting unit
Stitching unit
Finishing unit
Packing unit
Label vendor
Hang tag vendor
Stitching unit
Finishing unit
Packing unit
Label vendor
Hang tag vendor
Wash care label vendor
Button vendor
Trims & accessories vendor
Elastic vendor
Polybag / packaging vendor
Wash care label vendor
Button vendor
Trims & accessories vendor
Elastic vendor
Polybag / packaging vendor
Registration

Register For The Online Course

Fill in your details and our team will reach out with next steps for the batch starting Monday, 10 August 2026.

By submitting, you agree to receive joining details and course updates from Gen Next Brands on WhatsApp and email.

Frequently asked

Programme FAQs

01Is this course online?

Yes, this is a live online programme conducted from Monday to Friday, 10 AM to 12 PM IST.

02Is this only for T-shirt brands?

No. It is suitable for streetwear, oversized T-shirts, athleisure, sportswear, kidswear, premium basics, and luxury T-shirt brands.

03Will I get vendor contacts?

Yes, participants will get access to a vendor and resource database across fabric, manufacturing, printing, packaging, logistics, and ecommerce support.

04Will recordings be available?

Yes, session recordings will be provided.

05Is this a marketing course?

This course includes an introduction to launch, D2C growth, marketplace scaling, and performance marketing. A separate advanced marketing and scaling course will be launched later.

06Do I need fashion background to join?

No. This programme is designed for aspiring founders, students, creators, and entrepreneurs who want practical clarity before starting.

07Will this help me build my Shopify website?

The programme will teach you the structure, pages, product content, CRO elements, and launch checklist needed for a fashion Shopify website.

08Will I be able to start production after the course?

You will understand the process, vendor communication, costing, sampling, MOQ, and production planning needed to start conversations and move forward with better clarity.

SCALE Framework · 5-Day Live
Starts 3 Aug · 10 AM – 12 PM IST
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